Hyundai Motor’s All-Electric IONIQ 5, All-New TUCSON Hit Big Screen in ‘Spider-Man™: No Way Home’

● IONIQ 5 and Tucson to be featured in Sony Pictures’ upcoming film ‘Spider-Man: No Way Home’ exclusively in movie theaters from Dec. 17
● Hyundai Motor’s global marketing campaign to include a new TV spot promoting IONIQ 5 with actor Tom Holland as Spider-Man, directed by Jon Watts
● ‘Spider-Man: No Way Home’ is the first film from the Hyundai-Sony strategic partnership, with additional marketing schemes to support future films in 2022
● The partnership offers viewers opportunities to grasp Hyundai Motor’s human-centered mobility vision via innovative vehicles and technologies.

The all-new Hyundai IONIQ 5 and all-new Hyundai TUCSON will make their Hollywood debut in Sony Pictures’ upcoming film “Spider-Man: No Way Home”.

Leading up to the film’s December 17 theatrical release, Hyundai Motor Company has launched an integrated marketing program that includes a global TV commercial and a variety of digital promotional activities. The campaign stems from the global multi-picture promotional partnership Hyundai Motor inked with Sony Pictures in May 2020 to showcase the company’s human-centered mobility vision via product and technological innovations.

“The placement of the all-electric IONIQ 5 and all-new TUCSON in ‘Spider-Man: No Way Home’ marks the first meaningful milestone in the strategic partnership between Hyundai Motor Company and Sony Pictures Entertainment,” said Thomas Schemera, Executive Vice President, Global Chief Marketing Officer and Head of Customer Experience Division of Hyundai Motor Company. “We expect great marketing impact from this collaboration. This exciting film and the two vehicles’ inclusion in key moments of the storyline played by the main characters will exhilarate the minds of millions of viewers around the world, helping them escape their blues during the global pandemic.”

“Spider-Man: No Way Home” is the third Spider-Man film created by Sony Pictures and Marvel Studios, starring Tom Holland, who plays the role of high-schooler Peter Parker and his alias, Spider-Man. Its predecessor “Spider-Man: Far From Home” grossed USD 1.131 billion worldwide as the fourth-highest-grossing movie of 2019 and the 25th-highest-grossing movie of all time. 

The official teaser trailer for “Spider-Man: No Way Home,” released in August 2021, broke the 24-hour all-time record for most global views with 355.5 million trailer views, eclipsing the previous record holder, “Avengers: Endgame,” which garnered 289 million views. A new trailer for the film was released in November 2021 and can be watched here.  

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